UNIT

Working with the established and recognizable UNIT branding, the cubic logo provide inspiration for structure and aesthetic.

The UNIT cube implies a three-dimensional, multi-faceted, well-rounded company providing total solution from which ever angle a client comes from. The film’s rubix structure acts as metaphor for a dynamic, interchangeable and interlinked workflow opposing the linear production-line approach which connotes a static, one-size-fits working process.

We begin exterior with the rubix floating mid-air within a non-descript black universe, like a satellite slowly drifting in space. A pod of some description flies into into a hatch of the top corner cube making up the UNIT rubix much like a small spacecraft may dock with a mothership. Cut to interior plain white cube room we see this pod enter through the hatch and 

a pixilated entity flowing

with a floating digital spectre of plain white pixels. This moves from one chamber to another in which an offline editor resides and effectively brings together the pixels into a coherent form. Although the shape and details of this new form are legible, they are not defined. This is the rough cut. Guide audio is laid which for the viewer is depicted by a stripped down demo version of a music track which plays with the bass filtered down.


When this process is complete there is unsteady movement earthquake type thing. We pull out to long shot exterior to see the rubix twisting. Back to INT we see the end of the movement which creates a door hole as two holes line up. The entity moves through the door into the next chamber as the movement happens again. (the movement could be a sharp slick-and-click).


Move through the process




The puzzle is a metaphor for the solution we strive to find for clients which we solve by gradually working through the process with them.

But one with a nicer colour palate incorporating the UNIT pink with each side also having the UNIT letters embossed one letter per side:

A clinically white aesthetic for interior - clean lines, shiny metal (as below) but maybe with a low hum of warm colour: